ities, is a gathering of students, alumni, administration and faculty to network around different interests.[127] The week before the USC rivalry football game, there is a "Beat 'SC Bonfire and Rally." The bonfire did not take place in 2006 due to fire hazard issues. Nonetheless, UCLA won the football game, upsetting the #2 ranked Trojans. This led many to believe that dispelling of the tradition led to the victory. The USAC Cultural Affairs Commission hosts the JazzReggae Festival, a two-day concert on Memorial Day weekend that attracts more than 20,000 attendees. The JazzReggae Festival is the largest, entirely student produced

tin, Arizona State University, and Syracuse University.


Spring Sing 2009
The Alumni Association sponsors several events, usually large extravaganzas involving huge amounts of coordination. An example of this is the 60-year old Spring Sing, organized by the Student Alumni Association (SAA). Spring Sing is UCLA's oldest tradition—it is an annual gala of student talent, which is held at the Los Angeles Tennis Center on campus. In 2009 the event was held in UCLA's Pauley Pavilion. The committee bestows the George and Ira Gershwin Lifetime Achievement Award each year to a major contributor to the music industry. Past recipients have included Stevie Wonder, Frank Sinatra, Ella Fitzgerald, James Taylor, Ray Charles, Natalie Cole, Quincy Jones,[125] Lionel Richie, and in 2009, Julie Andrews.[126] The Dinner for 12 Strangers, a common tradition among universities, is a gathering of students, alumni, administration and faculty to network around different interests.[127] The week before the USC rivalry football game, there is a "Beat 'SC Bonfire and Rally." The bonfire did not take place in 2006 due to fire hazard issues. Nonetheless, UCLA won the football game, upsetting the #2 ranked Trojans. This led many to believe that dispelling of the tradition led to the victory.
The USAC Cultural Affairs Commission hosts the JazzReggae Festival, a two-day concert on Memorial Day weekend that attracts more than 20,000 attendees. The JazzReggae Festival is the largest, entirely student produced and run event of its kind on the West Coast.[128]
Student government[edit]


Kerckhoff Hall houses the offices of student government and the Daily Bruin.
The Associated Students UCLA (ASUCLA) is the official entity encompassing student government and student-led enterprises at UCLA. ASUCLA has four major components: the Undergraduate Students Association, the Graduate Students Association, Student Media, and services & enterprises. However, in common practice, the term ASUCLA is often more narrowly used to refer to the services and enterprises component. This includes the Student Store, Bookstore, Food Services, Student Union, etc. These commercial enterprises serving the UCLA campus community generate approximately $90,000,000 in annual revenues, making it financially the largest student government operation in the world.[129] As a nonprofit corporation, the financial goal of ASUCLA is not to maximize return or "profit" but to provide quality services and programs to the campus community at reasonable prices. ASUCLA is governed by a student-majority Board of Directors. The Undergraduate Students Association and Graduate Students Association each appoint three members plus one alternate. In addition to the student members, there are representatives appointed by the administration, the academic senate, and the alumni association. The "services and enterprises" portion of ASUCLA is run by a professional executiv